McLuhan decía que la tecnología prolonga las facultades humanas psíquicas o físicas, que es una extensión del ser humano. La realidad virtual, encierra a la perfección esta tesis. Estamos acostumbrados a transformar la realidad, ahora empezaremos a crearla y vivirla. Smartphone, gafas de realidad virtual, publicidad, periodismo, videojuegos, videos de 360°, aplicaciones y un sinfín de soluciones están revolucionando la realidad. Cada 15 años llega un elemento al mercado y lo cambia todo: la computadora personal, el Internet, el Smartphone. ¿Será la realidad virtual el próximo elemento?
Back in 2014, Oculus founder Palmer Luckey boldly declared to PAX East attendees that VR devices would and should replace television sets. VR headsets, he claimed, would be cheaper for consumers, less destructive to the environment, and overall a more dynamic viewing experience.
His claims received a healthy dose of skepticism at the time. But cable and network TV companies have taken his prediction to heart – they’ve already begun investing heavily into virtual reality in the past few months.
Traditional television is already hemorrhaging young, cord-cutting viewers. By contrast, 97 million people will spend $14.5 billion on VR hardware and content by 2020.
Magic Leap create new incredible hologram. WOW! Augmented reality in HD
Marshmallow Laser Feast’s ‘In the Eyes of the Animal’ virtual reality headset
Step inside the Framestore VR Studio
This isn’t the sort of medium that will work with every kind of story. Sitcoms and dramas are perhaps better suited for voyeur experiences, rather than participatory ones. For genres like fantasy, adventure and science-fiction, virtual reality can take narratives to a completely different level.
From virtual reality and on demand to voice control and High Dynamic Range – we investigate the changing face of television technology
1 Is watching TV together over?
There are more than one million active users of Samsung’s Gear VR headset in the United States.
One way in which VR can help reshape television is in fostering shared moments. allow friends to gather in virtual reality and watch YouTube videos together. The key to pushing this idea further is to get streaming sites involved in these VR spaces, enabling people to binge through Narcos or Transparent together. And it appears that networks are looking to make this happen.
Infinitas experiencias de Converge
earlier this year the virtual reality series Defrost premiered at the Sundance Festival, a show that would never have been made if it wasn’t for 360-degree cameras and VR hardware bringing it to life
Click and drag your cursor on the video to see a 360-degree view of the British House in Rio
VR from gaming to PlayStation 4.
2 How much better can TV resolution get? ‘being there in the moment’ kind of experience.
HD, Ultra HD, 4K to HDR – High Dynamic Range: Netflix series such as Marvel’s Daredevil and Marco Polo already are available in HDR
3. Reimagining the remote
in theory, a dozen people could be in the same living room having a “remote-off” with various smart phones and remotes all controlling the same TV. It sounds like absolute hell.
4. Making TV invisible TVs of the future are invisible. Sort of
The Sony ZD9
Sony’s Ultra Short Throw Projector
Caleb Denison Your next TV will pack more than just additional pixels
I felt like I was on the bleeding edge of technology then, faced with tough first-world decisions like whether to watch The Office or Dexter in HD on cable, whether Netflix should deliver two or three DVDs to my mailbox in just two days flat, whether I should snap up Nacho Libre on HD-DVD or Blu-ray Disc.
It’s almost comical, isn’t it? We’ve come such a long way since then. Today, I internally debate streaming Game of Thrones or The Walking Dead, OLED vs. Quantum Dots, HDR10 vs. Dolby Vision, and whether to embrace Ultra HD Blu-ray or bank on Netflix and Amazon.
In another decade, we’ll be chuckling at how dated 2016’s state of the art was.
Future us will wonder why we resisted VR for so long, how we didn’t see holographic TV coming, and why we resisted 4K with 8K already infiltrating our homes
We spoke with IM360 and NextVR about how TV will transition to VR
Comcast and Time Warner bankrolled millions into NextVR, a live-broadcasting VR company that recently signed a five-year deal with Fox Sports to broadcast professional sporting events. Disney contributed to a $66 million funding series to VR startup Jaunt. Immersive Media’s 360-degree cameras have been rented by everyone from ABC News and SyFy to National Geographic and Conan O’Brien for new programming and advertisements.
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